Free Forever
$0 / 1 month
Get started with email marketing — perfect for personal projects.
Start with this plan
Sproutwick Post & Garden
Plant an email. Grow a list you actually own.
MailSprout is a full email marketing platform you can run on your own server. Your contacts live in your database. Your mail goes out through the sending service you pick, at whatever that service charges you.
Sends through Amazon SES, SendGrid, Mailgun, SparkPost, Elastic Email, Blastengine, Gmail or any SMTP server you already have.
No fee per contact. Grow the list as big as your server can hold.
Why you need it
A note from the head gardener
Dear marketer,
Most email tools charge you rent on your own list. More people sign up, the bill goes up, even if you only write to them once a month. You get punished for growing.
MailSprout flips that. You install it on a server you control, plug in a sending service, and pay that service for the mail you send. MailSprout itself doesn't count your contacts and send you an invoice for them.
Export your lists to CSV whenever you like. If you ever want to leave, take everyone with you. We have a walled garden here, but it's for vegetables.
Yours in good soil,
Burdock, head gardener
Your list. Your server. Your rules.
The garden map
Every corner of Sproutwick does a job.
Tap a marker to see what grows there. Each spot is a real part of the app, with the real names you'll see on screen.
A campaign's year
Sow, bloom, harvest, plan.
Every campaign in MailSprout goes through the same four seasons. Pick one to see what you actually do in the app.
The seed shed
Templates come in packets.
These are the starter layouts that ship with the app. Flip a packet to read the back. Every one opens in the drag and drop builder, and you can save your own designs as new packets.
Automations
Grow a vine. It waters itself.
An automation is a vine: one root (the trigger) and as many leaves (steps) as you need. Try building one. The triggers and steps below are the real ones in MailSprout's automation builder.
2. Add leaves (steps)
Bring your own bees
You choose who carries the mail.
MailSprout doesn't lock you to one delivery company. Connect a sending server, or several, and switch when the prices or the results change.
Who lives here
Meet the neighbours.
Some help. Some don't. All of them are in the app, one way or another.
- Head gardener
Burdock
Your dashboard. Shows what's growing, what got opened and what needs a look today.
- Couriers
The bees
Your sending servers. New hives warm up slowly with a warmup schedule, so inboxes learn to trust them.
- Soil inspector
Wormsley
Checks SPF and DKIM on your sending domains, reads bounces and complaint reports, and keeps the soil healthy.
PestDandy the weed
Dead addresses and typos. Email verification pulls him out before he drags your sender reputation down.
Pace keeperShelly
Rate limits. Sends at a pace your provider allows, per minute or per hour, so nobody gets throttled.
TroubleCorvin
Bots and spam sign-ups. The scarecrow (blacklist, reCAPTCHA on forms, two factor login) keeps him out.
Weeds and sprouts
How it stacks up against renting.
Hosted tools are good at plenty. This is where they differ from owning the garden.
| Question | A typical hosted tool |  MailSprout |
|---|---|---|
| Where your list lives | On their servers, in their account system. | In your own database, on your server. |
| What the bill grows with | Usually your contact count or a volume tier. Check their pricing page. | Your sending provider's rate for the mail you send, plus your hosting. |
| Who delivers the mail | Their infrastructure. You get what they give you. | Whoever you connect: SES, SendGrid, Mailgun, SparkPost, Elastic Email, Blastengine, Gmail or SMTP. |
| Leaving | Export what they let you export, then cancel. | It's your database. Export lists to CSV any time. |
| Selling it to clients | Usually agency seats or a reseller programme, if offered. | Built in: customer accounts, plans with quotas, sending credits, invoices and payment gateways. |
| Running the server | Their problem. That part is genuinely nice. | Yours, unless you rent a plot from us on mailsprout.uk. |
Fair is fair: we don't quote other companies' prices here because they change. Compare against the tool you use today.
The orchard calculator
Grow the list. Watch what happens to the bill.
Move the sliders. Trees appear as your list grows. Put in your sending provider's price per 1,000 emails to see a sending estimate. We left it blank on purpose, because we won't guess your provider's price.
Look this up on your provider's pricing page. Currency is whatever you type.
- Emails sent per month
- 20,000
- MailSprout fee per contact
- 0
- Sending estimate per month
- Add your rate
Hosting and any plan fee are separate. This is a toy, not a quote.
Rent a plot
Plans that count what matters.
Don't want to run a server? Rent a plot on mailsprout.uk. Every plan is built in MailSprout's own plan builder, from the same quotas you'd use to sell to your clients.
Starter
$19 / 1 month
For small businesses sending occasional newsletters.
Free trial: 14 days
Start with this planGrowth
$49 / 1 month
For growing teams running regular campaigns and automations.
Start with this planPro
$99 / 1 month
Advanced features for high-volume senders and agencies.
Start with this planEnterprise
$299 / 1 month
Unlimited everything for large organizations and resellers.
Start with this planPlans, prices and limits come straight from MailSprout's plan builder. Each one sets quotas for lists, subscribers, campaigns and automations, plus sending credits, rate limits, list import and export, API access and whether you can bring your own sending server.
The almanac
Questions people ask over the fence.
No. 1Do I need my own server?
For a self-hosted install, yes: a PHP and MySQL server with cron. If you'd rather not, rent a plot on mailsprout.uk and we look after the server.
No. 2Which sending services work?
Amazon SES, SendGrid, Mailgun, SparkPost, Elastic Email and Blastengine (each by API or SMTP), Gmail, any SMTP server, or the server's own sendmail.
No. 3Will my mail reach the inbox?
Nobody can promise that, and you should be wary of anyone who does. MailSprout gives you the tools that help: SPF and DKIM checks on sending domains, custom tracking domains, bounce and complaint handling, email verification and server warmup.
No. 4Can I bring my list from another tool?
Yes. Export a CSV from your old tool and import it into a list. Custom fields map across during import.
No. 5Can I leave?
Yes. Export any list to CSV. On your own install the data is already in your database, so there's nothing to ask for.
No. 6Can I sell email marketing to my own clients?
That's what the admin side is for. Create customer accounts and plans with quotas and sending credits, take payments through a payment gateway, and send invoices.
No. 7Is there an API?
Yes. There's a REST API for lists, subscribers, campaigns, automations and customer accounts. Automations can be triggered by an API call, and webhooks can post events back to your systems.
No. 8Does it speak my language?
The app ships with translations for English, Spanish, French, German, Italian, Dutch, Polish, Portuguese, Czech, Russian, Ukrainian, Turkish, Japanese, Korean, Chinese, Thai and Vietnamese, and you can edit them in the admin area.
The ground's soft. Plant something.
Start with one list, one form and one welcome email. Add vines when you're ready. The garden grows at your pace.